The Florida Storm-Season Communication Kit for Contractors
Ready-to-send texts, posts, and scripts for before, during, and after a storm, so customers hear from you first.
What's inside
- Pre-season (May–June)
- Storm watch (48–72 hours out)
- During the storm
- After the storm
- Ground rules
Atlantic hurricane season runs June 1 to November 30. When a storm is coming, homeowners reach for their phones, and they call whoever they heard from most recently. This kit gives you the messages to send at every stage, so that's you.
Swap in your details wherever you see [brackets]. Only text or email customers who've given you their contact information, and include an opt-out on marketing texts.
Pick a storm phase
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Pre-season (May–June)
Get customers ready before anything is in the forecast. These are your best-converting messages of the year because nobody is panicking yet.
Text to past customers:
Hi [Customer Name], it's [Business Name]. Hurricane season starts June 1, so now's the time for a [roof inspection / AC check / generator service / shutter check] before things get busy. Want us to get you on the schedule? Reply YES and we'll call you. Reply STOP to opt out.
Social / Google Post:
Storm season is coming. The best time to find a [loose shingle / weak panel / worn-out part] is before the first storm, not after. We're booking pre-season [inspections / tune-ups] across [Towns] now, call [Phone] or book at [Website].
Pick your trade's angle:
- Roofing: loose or missing shingles, flashing, gutters, and documenting your roof's condition with photos before the season
- HVAC: AC tune-up before peak heat and storm-related outages
- Electrical: generator service, transfer switches, whole-home surge protection
- Plumbing: sump pumps, backflow, and sewer backup prevention
- Windows & doors: shutter, impact window, and door inspections
- Landscaping & tree work: trimming branches that overhang the house and roof
- Pool service: pre-storm pool prep and post-storm cleanup booking
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Storm watch (48–72 hours out)
Text to customers:
[Business Name] update: we're watching [Storm Name]. We're taking calls and appointments until [Day/Time]. If you need anything checked before it arrives, call [Phone] now. Stay safe! Reply STOP to opt out.
Social / Google Post:
We're open and taking calls until [Day/Time] ahead of [Storm Name]. Quick prep tips: clear loose items from your yard, clean gutters and drains, and take photos of your home's exterior now in case you need them for insurance later. Need help? [Phone].
Your business checklist:
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During the storm
Voicemail greeting:
"You've reached [Business Name]. Our crews are off the roads for safety during [Storm Name]. Leave your name, address, and what you need, and we'll call you back in the order we received it as soon as it's safe to work. If you have an emergency threatening life or safety, please call 911."
Auto-reply text:
Thanks for contacting [Business Name]. Our team is sheltering for [Storm Name] and will respond as soon as it's safe, in the order calls were received. For life-threatening emergencies, call 911.
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After the storm
Text to customers (once it's safe):
[Business Name] is back up and running after [Storm Name]. We're prioritizing emergencies first ([active leaks / no power / no AC / flooding]) then inspections. Call [Phone] or reply here with your address and what you're seeing. Reply STOP to opt out.
Social / Google Post (the trust message):
After a storm, out-of-town "storm chasers" show up fast. Before you sign anything: ask for a local address, a [state license] number you can verify, and proof of insurance, and never pay the full amount up front. We've served [Towns] for [X] years and we'll be here after the trucks leave. [Phone].
Photo & insurance tip post:
Before you clean up or make temporary repairs, take clear photos and video of any damage, inside and out. Your insurance adjuster will want to see it. Need a professional inspection with photo documentation? Call [Phone].
5. Ground rules
- Keep your pricing fair. Florida's price-gouging law applies during a declared state of emergency. Charging unconscionably more than normal can bring serious penalties.
- Don't promise what you can't deliver. Give realistic response times. "We'll call you back in the order received" is better than "within the hour" when you can't keep it.
- Stay safe first. No job is worth putting a crew on the road or a roof during dangerous conditions.
The rest is free
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Raid Contractor Marketing builds automated customer messaging (storm alerts, missed-call text-back, and 24/7 AI call answering) for home-service contractors in Florida.
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