Is Your Website Losing You Jobs? The 10-Point Self-Audit
Ten yes-or-no checks you can run on your own site in 15 minutes — and what your score means.
What's inside
- 10 yes-or-no checks
- Your score
- Fix-first priority
Pull up your website on your phone (that's how most homeowners will see it) and answer each question honestly. Give yourself one point for every "yes."
10-point website audit
Step 1 of 10
Is your phone number visible at the top of every page — and does tapping it start a call?
Homeowners with a problem want to call, not hunt. If the number is only in the footer or on the contact page, you're losing people in the first few seconds.
Does your site load in about 3 seconds or less on a phone?
Test it free at pagespeed.web.dev. Slow sites lose visitors before they ever see what you do.
Does the top of your homepage say what you do and where — without scrolling?
"Roof Repair & Replacement in Daytona Beach" beats "Quality You Can Trust." A visitor should know in 5 seconds that they're in the right place.
Does each of your main services have its own page?
One "Services" page listing ten things doesn't rank and doesn't convert. A page for "water heater replacement" can show up when someone searches exactly that.
Do you name the towns you serve?
Google needs to know where you work. List your service area, and ideally give your main towns their own pages.
Is your quote or contact form short — five fields or fewer?
Name, phone, what they need, and maybe their town or zip. Every extra field makes fewer people finish it.
Are real customer reviews shown on your site?
Embed your Google reviews or quote real customers by first name and town. "Licensed and insured" is not proof — other people vouching for you is.
Are your photos of real jobs, your real team, and your real trucks?
Stock photos of a smiling guy in a clean hard hat don't build trust. Before/after shots of your own work do.
Can a visitor easily see you're licensed, insured, and how long you've been in business?
People are letting you into their home. Put your license number and years in business where they can find it.
When you Google "[your business name] [your town]," does your website and your Google Business Profile both show up — with the same phone number?
If your site doesn't show up for your own name, or your phone number is different on your website and your Google listing, Google trusts you less — and so do customers.
Your score
9–10: Solid. Your site is doing its job. Focus on getting more traffic to it (Google Business Profile, reviews, local SEO).
6–8: Leaking. Your site works, but you're losing a real share of the people who find it. Fix the "no" answers in order — number 1 first.
0–5: Costing you jobs. Your website is probably turning people away. It's usually faster and cheaper to rebuild it right than to patch it.
Fix-first priority
If you missed several, fix them in this order — the top ones affect the most visitors:
- Phone number and tap-to-call (#1)
- Clear headline with your service and town (#3)
- Page speed (#2)
- Reviews and real photos (#7, #8)
- Service and town pages (#4, #5)
The rest is free
Get the full checklist free
Scored under 7?
Raid Contractor Marketing builds websites for home-service contractors — built around your trade and your towns, starting at a flat $500 with no monthly fees.
Questions
Yes. No credit card, no trial, no catch. Enter your first name and email and the whole thing is yours.