Swipe file · 6 pagesAds & Leads

10 Facebook Ads That Book Jobs

Fill-in-the-blank ad templates for roofing, HVAC, plumbing, remodeling and every other home service trade. Add your city and offer, pair with a real photo, and launch.

100% free, no credit card
6-page PDF, easy to print
Instant download

Start here

Replace everything in brackets, pick three ads with different angles and run them side by side for 7 to 10 days. Keep the one with the lowest cost per booked job, not the lowest cost per click, then test a new angle against the winner.

What's inside

6 pages you can use today

10 proven ad angles
Primary text and headlines
Which photo to use with each
Rules for creative that converts
How to test without wasting budget
Ad testing tracker

Get the free swipe file

How it works

1
Fill in the form
First name, email and phone. It takes 20 seconds.
2
Download it instantly
The swipe file opens right away, and we email you the link so you have it later.
3
Put it to work
Use it on your own, or book a free call and we'll help you apply it to your business.

More free playbooks

See all 16

Checklist · 5 pagesAds & Leads

Don't Spend $1 on Ads Until You Check These 20

Most contractors who say "ads don't work" launched before their offer, landing page, tracking and follow-up were ready. This checklist makes sure your first dollar works.

Get it free

Guide · 5 pagesAds & Leads

The Shared Leads Trap

If you pay for leads that go to 3 to 5 other contractors, you're competing on price before you even call. Here's how to get leads that only come to you.

Get it free

Calculator · 5 pagesAds & Leads

How Much Can You Pay Per Lead?

Plug in your job value and close rate and see your maximum cost per lead, the leads you need and the ad budget that hits your revenue goal.

Get it free

Questions

Yes. No credit card, no trial, no catch. Fill in the form and the swipe file downloads right away.

Rather have us do it for you?

We build and run this for home-service contractors every day.

Talk to us