Don't Spend $1 on Ads Until You Check These 20
Most contractors who say "ads don't work" launched before their offer, landing page, tracking and follow-up were ready. This checklist makes sure your first dollar works.
- 100% free, no credit card
- 5-page PDF, easy to print
- Instant download
Start here
Go through all 20 points before you launch Facebook, Instagram, Google Search or Local Services Ads. Already running ads? Use it as an audit. Anything unchecked is budget leaking out.
What's inside
5 pages you can use today
Go through all 20 points before you launch Facebook, Instagram, Google Search or Local Services Ads. Already running ads? Use it as an audit. Anything unchecked is budget leaking out.
- The offer that gets homeowners to act
- Landing page must-haves
- Tracking setup for Meta and Google
- Speed-to-lead rules
- Budget and targeting basics
- Go / no-go scorecard
How it works
- 1
Fill in the form
First name, email and phone. It takes 20 seconds.
- 2
Download it instantly
The checklist opens right away, and we email you the link so you have it later.
- 3
Put it to work
Use it on your own, or book a free call and we'll help you apply it to your business.
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10 Facebook Ads That Book Jobs
Fill-in-the-blank ad templates for roofing, HVAC, plumbing, remodeling and every other home service trade. Add your city and offer, pair with a real photo, and launch.
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The Shared Leads Trap
If you pay for leads that go to 3 to 5 other contractors, you're competing on price before you even call. Here's how to get leads that only come to you.
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How Much Can You Pay Per Lead?
Plug in your job value and close rate and see your maximum cost per lead, the leads you need and the ad budget that hits your revenue goal.
Get it freeQuestions
Yes. No credit card, no trial, no catch. Fill in the form and the checklist downloads right away.
Rather have us do it for you?
We build and run this for home-service contractors every day.